So, now that we have announced our cavernous new digs, and have this new website to tell you all about it, the question we’ve gotten a lot over the past few days has been: “Okay, so you signed a lease, when can we come taste the beer?”
Adam and I were talking about this yesterday, and he described the timeline as a game of Chutes and Ladders, which at first I thought was a pretty apt metaphor, you can fall back and you can jump forward until, eventually, you get to the finish line. Though, as I thought about it, there was a major hole in the logic. In opening a brewery, or any business for that matter, you don’t just land in a special place and get to skip straight to the end where you’re sipping a glorious, perfectly brewed, Imperial IPA at your immaculate new bar. Starting a brewery is more like a game of just Chutes. You have to take every step along the way, there’s no jumping ahead, and if you’re not meticulous (or have a stroke of bad luck) you can always get knocked back a few moves.
Truth is, opening a brewery is a complicated process, and now that we have a facility, the concurrent timelines for a lot of moving parts have started.
I am a visual person, so I put those theoretical timelines in terms I could easily understand. Above is a chart showing the (extremely generalized) steps to come. Each of those bars contains a multitude of tasks and processes that must be completed to open the brewery that we’ve envisioned. Some of the steps may take longer than what I’ve projected, but some may get done quicker than we expect. We’re trying to remain pretty conservative with our projections, but everything is shaping up nicely for an opening early in 2014.
Things can change though, so stay tuned here for updates as the project progresses.