Our partnership with the Crew SC began in 2015, and collaborating with the team is something we look forward to each year. In 2016 we were awarded the Corporate Partnership Activation of the Year based on efforts around Glory. The 2017 season officially kicks off on March 4th with the home opener against the Chicago Fire, but we’ve been preparing for the last couple of months, making sure Glory is ready for the big day.
From the first discussion around Glory, we knew we wanted to make sure the fans had a say in the style and ingredients. As loyal supporters, ourselves wanted to develop Glory with others like us and assembled a panel of fans who would help us decide the beer style, ingredients, and name. We produced two batches of both black and gold beers that were put up for a vote. After two rounds of taste tests, the Citra based American Wheat was announced the winner and we got moving on the first full batch. The name ‘Glory,’ was a natural fit, derived from the longstanding supporter chant, “Glory to Columbus!”
We are constantly seeking to improve our beers from year to year, and this year’s version of Glory includes the Huell Melon hop, addeded toward the end of the boil. This addition brings enhanced melon centric aromas with subtle notes of strawberry and citrus, amplifying the already fruity aroma of the beer. We like to think that it’s a beer light and refreshing enough for hot summer days in the Nordecke, but flavorful enough to drink at a bar taking in an away match.
The Gory launch festivities will begin in the Taproom at noon on February 26th for both cans and drafts. 6-packs will roll out to retailers the next day and drafts will be available throughout the city for the Crew SC home opener on March 4th at 1pm, after the official draft launch event on March 3rd, with our friends at 4th Street Bar & Grill, starting at 5pm.
On Opening Day, we hope to see you at the Taproom, where we’ll be celebrating the season kick-off, starting at noon. If you’re also attending the game, be sure to stop by our stand inside Mapfre, located in the lower concourse on the East side os the stadium.
Here’s to a new Crew SC season and Glory to Columbus!