In opart 2 of our Double-Dose of year-round IPA Press Releases today, we’re jazzed tio to introduce our first year-round series of Hazy IPAs: Concentrate. The name is inspired by the beer’s utilization of Cryo-Hops—essentially concentrated hop oils—to achieve super juicy and intense hop flavor and aroma without overwhelming bitterness.
“Concentrate IPA is aptly named, packing a concentrated juicy hop punch, compliments of the use of the Cryo-Hops,” says Director of Operations, Mark Richards. “I am a longtime hophead and this became one of my favorite new beers of 2018. I am pumped to see how the brewers will riff on the style from quarter to quarter in 2019!”
“Concentrate is the sum of our knowledge about creating big hop flavor in an easily drinkable package,” says Lead Brewer, Dan Shaffer. “Cryo-Hops allow us to maximize juicy hop flavor without the harsh burn of other highly hopped beers.”
Each quarterly edition of Concentrate will feature a new can label design, featuring Warhol-inspired cans in varying colors, highlighting the flavor and seasonality of the beers.
“The name Concentrate took me back to coming home on a summer day and having Mom peel open a can of Orange Juice concentrate for instant refreshment,” says Creative Director, Walt Keys. “That nostalgia played nicely with the Warhol-inspired can motif and, much like Quadrahopic, its seasonality gives me reign to play with the colors and the feel of each release.”
Concentrate IPA will retail for $11.99 per six-pack, and will be available in package and on draft beginning the first week in February 2019.